Aayu, which means 'life', reflects our focus on enhancing the quality and experience of living. The Aayu brand has been inspired by a singular, authentic, and original intent to create spaces that are minimal and calming to the souls yet bring resonance to the rich cultural past. Aayu properties are created holistically through a blend of natural-inspired elements and contemporary design into rich colourful heritage homes, prodding a clear definition between the old and new, and how both elements could come together to enliven one another. The Aayu brand aims to provide guests with a warm sense of heritage homes. Aayu is also featured in Robb Report Malaysia and Conde Nast Traveller.

Surrounded by heritage shophouses along the quiet Malay Street that was once a village path through the Malay and Achenese village, Aayu's tranquil hideaway invites guests to experience living in a fully-restored heritage house that has the period charm of a bygone era. Guests are able to self check in and check out online.

Aayu Melayu is located in the heart of Georgetown, Penang, a Unesco world heritage site. It is within walking distance to notable local landmarks such as Armenian Street, Chew Jetty, Khoo Kongsi, Komtar, and Sia Boey Urban Archaeological Park.