The Soho Hotel, Firmdale Hotels

–Excellent location - show map
+103 photos
Scored 9.5
Rated exceptional

Excellent location!

9.8

You might be eligible for a Genius discount at The Soho Hotel, Firmdale Hotels. To check if a Genius discount is available for your selected dates sign in.

Genius discounts at this property are subject to book dates, stay dates and other available deals.

Get the celebrity treatment with world-class service at The Soho Hotel, Firmdale Hotels

Situated 5 minutes’ walk from Oxford Street, The Soho Hotel features a fully equipped gym with an on-site personal trainer available. Piccadilly Circus and Leicester Square are within a 10-minute walk of the hotel, as well as many tube stations. A selection of London's best restaurants and bars, cafés, theatres and nightlife are within walking distance of the hotel, as well as the historic area of Soho Square which features a park and garden. Each air-conditioned room at The Soho includes a flat-screen TV, fully stocked minibar. An en suite bathroom is also provided. Guests can also make use of a beauty treatment room, which offers full body massage, facials and manicures. Modern European cuisine is served in the on-site restaurant, which also offers a breakfast menu and afternoon tea. A relaxing drink can be enjoyed in the award-winning bar.

Couples particularly like the location — they rated it 9.7 for a two-person trip.

Distance in property description is calculated using © OpenStreetMap

Most popular facilities

  • Free WiFi
  • Private parking
  • Family rooms
  • Non-smoking rooms
  • Fitness centre
  • Restaurant
  • Facilities for disabled guests
  • Room service
  • Bar

Property highlights

Perfect for a 3-night stay!

  • Situated in the real heart of London, this hotel has an excellent location score of 9.8

  • Want a great night's sleep? This hotel was highly rated for its very comfy beds.

Breakfast info

Continental, Full English/Irish, Vegetarian, Vegan, Gluten-free, Buffet

  • Private parking at the hotel

Loyal customers

There are more repeat guests here than most other properties.

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Availability

Prices converted to USD
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Please select one or more options you want to book

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Superior Room
  • Partially refundable
  • Pay the property before arrival
Continental breakfast included
  • 1 large double bed
US$1,837 for 3 nights
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  • You won't be charged in the next step
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Luxury Room
  • Partially refundable
  • Pay the property before arrival
Continental breakfast included
  • 1 extra-large double bed
US$2,023 for 3 nights
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  • You won't be charged in the next step
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Deluxe Room
  • Partially refundable
  • Pay the property before arrival
Continental breakfast included
  • 1 extra-large double bed
US$2,229 for 3 nights
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  • You won't be charged in the next step
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Luxury Junior Suite
  • Partially refundable
  • Pay the property before arrival
Continental breakfast included
  • 1 extra-large double bed
US$2,560 for 3 nights
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  • You won't be charged in the next step
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Deluxe Junior Suite
  • Partially refundable
  • Pay the property before arrival
Continental breakfast included
  • 1 extra-large double bed
US$2,725 for 3 nights
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  • You won't be charged in the next step
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Soho Suite
  • Partially refundable
  • Pay the property before arrival
Breakfast US$37
  • 1 extra-large double bed
US$11,204 for 3 nights
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  • You won't be charged in the next step
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× 5 Suite
  • Partially refundable
  • Pay the property before arrival
Breakfast US$37
  • Bedroom 1: 1 extra-large double bed
  • Bedroom 2: 1 extra-large double bed
  • Living room: 1 sofa bed
US$13,609 for 3 nights
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  • You won't be charged in the next step

Error: Please select one or more options you want to book

Select a room type and the number of rooms you want to reserve.
Room type Number of guests Today's price Your choices

To save you time, we’ve selected this property’s typical room type for two people. You can always change room type or quantity below.

Select rooms
Superior Room
  • 1 large double bed

These air-conditioned rooms feature floor-to-ceiling windows, a flat-screen TV and a Bluetooth Bose Unit.

Room
295 feet²
Airconditioning
Private bathroom
Flat-screen TV
Mini-bar
  • Free toiletries
  • Bathrobe
  • Safety deposit box
  • Bidet
  • Toilet
  • Bath or shower
  • Towels
  • Linen
  • Desk
  • TV
  • Slippers
  • Refrigerator
  • Telephone
  • Radio
  • Heating
  • Hairdryer
  • Cable channels
  • Wake-up service
  • Alarm clock
  • Wardrobe or closet
  • Wireless Internet
  • Clothes rack
  • Toilet paper
Max persons: 2
US$612 per night
Price US$1,837
Excluded: 20 % VAT
  • Exceptional breakfast included
  • Partially refundable
  • Pay the property before arrival
  • discount may be available
  • •
    We have 6 left
Luxury Room
  • 1 extra-large double bed

These air-conditioned rooms feature floor-to-ceiling windows, a flat-screen TV and a Bluetooth Bose Unit.

Room
446 feet²
Airconditioning
Private bathroom
Flat-screen TV
Mini-bar
Max persons: 2
US$674 per night
Price US$2,023
Excluded: 20 % VAT
  • Exceptional breakfast included
  • Partially refundable
  • Pay the property before arrival
  • discount may be available
  • •
    We have 2 left
Deluxe Room
  • 1 extra-large double bed

These air-conditioned rooms feature floor-to-ceiling windows, a flat-screen TV and a Bluetooth Bose Unit.

Room
515 feet²
Airconditioning
Private bathroom
Flat-screen TV
Mini-bar
Max persons: 2
US$743 per night
Price US$2,229
Excluded: 20 % VAT
  • Exceptional breakfast included
  • Partially refundable
  • Pay the property before arrival
  • •
    We have 1 left
Luxury Junior Suite
  • 1 extra-large double bed

These air-conditioned rooms feature floor-to-ceiling windows, a flat-screen TV and a Bluetooth Bose Unit.

Private suite
531 feet²
Airconditioning
Private bathroom
Flat-screen TV
Mini-bar
Max persons: 2
US$853 per night
Price US$2,560
Excluded: 20 % VAT
  • Exceptional breakfast included
  • Partially refundable
  • Pay the property before arrival
  • •
    We have 3 left
Deluxe Junior Suite
  • 1 extra-large double bed

These air-conditioned rooms feature floor-to-ceiling windows, a flat-screen TV and a Bluetooth Bose Unit.

Private suite
580 feet²
Airconditioning
Private bathroom
Flat-screen TV
Mini-bar
Max persons: 2
US$908 per night
Price US$2,725
Excluded: 20 % VAT
  • Exceptional breakfast included
  • Partially refundable
  • Pay the property before arrival
Soho Suite
  • 1 extra-large double bed

These air-conditioned rooms feature floor-to-ceiling windows, a flat-screen TV and a Bluetooth Bose Unit and Vinyl Record Player.

Private suite
1455 feet²
Airconditioning
Private bathroom
Flat-screen TV
Mini-bar
Max persons: 2
US$3,735 per night
Price US$11,204
Excluded: 20 % VAT
  • Exceptional breakfast US$37
  • Partially refundable
  • Pay the property before arrival
  • •
    We have 1 left
Suite
  • Bedroom 1: 1 extra-large double bed
  • Bedroom 2: 1 extra-large double bed
  • Living room: 1 sofa bed

This spacious suite is comprised of 1 living room, 2 separate bedrooms and 2 bathrooms with a bath and free toiletries. The air-conditioned suite offers a flat-screen TV with cable channels, a minibar, a seating area and a dining area. The unit offers 3 beds.

Private suite
1829 feet²
Airconditioning
Private bathroom
Flat-screen TV
Mini-bar
Max persons: 5
US$4,536 per night
Price US$13,609
Excluded: 20 % VAT
  • Exceptional breakfast US$37
  • Partially refundable
  • Pay the property before arrival
  • •
    We have 1 left
  • You won't be charged in the next step

Guest reviews

Categories:

Staff
Facilities
Cleanliness
Comfort
Value for money
Location
Free WiFi

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Guests who stayed here loved

Claire
United Kingdom United Kingdom
“Central, comfortable and spacious. A warm welcome from the staff and a very good breakfast.”
Suzanne
United Kingdom United Kingdom
“Lovely staff, beautiful room, wonderful breakfasts and fantastic location. I'm running out of superlatives, but we really loved this hotel.”
Alan
United Kingdom United Kingdom
“The overall decor is very different but works so well and in a way which is difficult to explain. Apparently all 96 rooms are uniquely designed and decorated. The breakfast was excellent and not at all rushed. All staff were very accommodating at...”
Jacqueline
United States United States
“The room was excellent, spacious and tastefully decorated. Ideal location for a large part of London by foot and tube. Breakfast - great choice and very accommodating. Fabulous bar, warm and inviting”
James
Netherlands Netherlands
“Very comfortable room - beautifully furnished and felt just like a home away from home”
Emma
Australia Australia
“Everything , v comfortable, central, staff very friendly and obliging”
Zoran
Serbia Serbia
“Location, cleanness, design, service, comfortable bed.”
Zsofia
United Kingdom United Kingdom
“Everything. Location is a given, minutes from Oxford street and WestEnd. Everything else on it is very professional. Beautiful, vibrant yet cosy interior. Since the minute you step in the hotel, all staff members are attentive, helpful and...”
Tiziana
United Arab Emirates United Arab Emirates
“This Hotel is an unexpected gem. Its Location is incredibly fantastic: All Staff has a special and genuine way to deal with the guests with a sensitive attention to our needs. My room was well decorated with an original touch of design and...”
Kelly
United Kingdom United Kingdom
“Beautiful hotel, with professional staff who are warm and friendly. Excellent rooms and great location.”

Hotel surroundings

Food & Drink

Breakfast

  • Exceptional breakfast included with select options or available at the property for US$37.41 per person.
  • Food
    Bread • Pastries • Pancakes • Butter • Cheese • Cold meat • Eggs • Yogurt • Fruit • Local specialities • Cooked/warm meals • Jam • Cereal
  • Drinks
    Coffee • Tea • Hot chocolate • Champagne • Fruit juice
Refuel
  • Cuisine
    International
  • Ambiance
    Modern
  • Menu
    À la carte
More food and drink
More food and drink
Meals • Restaurants • Facilities

House rules

The Soho Hotel, Firmdale Hotels takes special requests - add in the next step!
Check-in
From 15:00
Guests are required to show a photo identification and credit card upon check-in
You'll need to let the property know in advance what time you'll arrive.
Check-out
Until 12:00
Cancellation/ prepayment
Cancellation and prepayment policies vary according to accommodation type. Please enter the dates of your stay and check the conditions of your required option.
Children and beds

Child policies

Children of any age are welcome.

Children 18 years and above will be charged as adults at this property.

To see correct prices and occupancy information, please add the number of children in your group and their ages to your search.

Cot and extra bed policies

0 - 2 years
Extra bed upon request
£78 per child, per night
Cot upon request
Free
3+ years
Extra bed upon request
£78 per person, per night

Prices for cots and extra beds are not included in the total price, and will have to be paid for separately during your stay.

The number of extra beds and cots allowed is dependent on the option you choose. Please check your selected option for more information.

All cots and extra beds are subject to availability.

No age restriction
There is no age requirement for check-in
Pets
Pets are not allowed.
Groups
When booking more than 4 rooms, different policies and additional supplements may apply.
Cards accepted at this hotel
American ExpressVisaMastercard Cash is not accepted

The fine print

Need-to-know information for guests at this property

Please note, extra beds and cots can only be accommodated in the following room types: Deluxe Double Room, Luxury Junior Suite and Deluxe Junior Suite.

Guests are required to show a photo identification and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.

Please inform The Soho Hotel, Firmdale Hotels in advance of your expected arrival time. You can use the Special Requests box when booking, or contact the property directly with the contact details provided in your confirmation.