Green Camp Social Enterprise was established by the "Centre for Community Mobilization and Support" NGO in the village of Pokr Ayrum, Lori Marz, RA, and provides ecological, rural and civil society tourism services. The profit obtained from the activity of social enterprise will be directed to the ecological and informal education of the youth of the village and neighboring settlements, economic employment, development of community infrastructures, development of agriculture and environmental protection, cleaning of neighboring settlements from waste.

The Lori region is known for its natural beauty, including lush forests, picturesque landscapes, and the Debed River Gorge. Pokr Ayrum is a village located in the Alaverdi area of the Lori region in northern Armenia. This region is known for its historical significance, cultural heritage, and scenic landscapes. The area is rich in historical and natural attractions. Some neighboring areas and attractions include: • Akhtala Monastery: also known as the Akhtala Fortress, is a medieval Armenian monastery complex. It's known for its unique architectural style and stunning frescoes. • Haghpat Monastery: Another UNESCO World Heritage Site, Haghpat Monastery is famous for its well-preserved medieval architecture and its role in Armenian history. • Zarni-Parni is a cave castle complex in Lori region. It is located in a forest canyon with a magnificent view of the Kayan fortress, which is close to the village of Haghpat, famous for its monastery. The complex consists of the "Zarni er" and "Parni er" castles, as well as the "Tsak er" cave. Some historical records note, that renowned scholar and philosopher Hovhannes Imastaser used to live and work in this cave. Currently the area is turned into a historical museum, where one can find number of rare ancient agricultural tools and household items. • Sanahin Monastery: A UNESCO World Heritage Site, the Sanahin Monastery is known for its intricate carvings and architectural beauty. • The Stone Bridge in Alaverdi, also known as the Alaverdi Bridge, is a historical landmark and is one of the notable architectural and cultural attractions in the area. The Stone Bridge has significant cultural and historical importance. It has served as a vital transportation link for centuries, connecting different parts of Alaverdi and facilitating trade and movement.